What if we could change teens addictive habits through better design?

Duration: 10 weeks

the non-addictive smartphone

Moto Jr

What if we could change teens addictive habits through better design?

Duration: 10 weeks

the non-addictive smartphone

Moto Jr

What if we could change teens addictive habits through better design?

Duration: 10 weeks

the non-addictive smartphone

Moto Jr

Bigger screen, higher addiction

while big phones are intended for productivity, the screen size increase makes them more apt for activities like Youtube, instagram or tiktok

extra screen time on average

extra screen time

on average

4 hours

of kids feel addicted

50%

extra screen time

on average

4 hours

of kids feel addicted

50%

Yup. they always get dropped

in user interviews, most kids attributed their broken phones to not being able to hold the phone comfortably

dropped their phones in the last year

extra screen time

on average

43%

i got it the screen was like hella scratched and cracked"

arjun

dropped their phones in the last year

43%

i got it the screen was like hella scratched and cracked"

arjun

interview takeaway: Sentimentality equals care.

making a phone that represents “them” is really important for the phones longevity as well as its value

Esha

I bought new airpods because my friend bought a case for me!

fit for teens hands

I went through at least 12 prototypes to find a good fit for the average teenagers hand. this also involved several rounds of user interviews and ergonomics studies

lowering screentime through physical habits

By making something which is more tactile, we can advocate for a kid to not look at their screen, instead looking at the world around them

the volume button could light up when its loud to prevent hearing damage

what if..

refining a design language

I really wanted to focus on motorola as a brand, and what I could bring to the table with their long, vastly varied design history and incorporate it with the kids market