InaraAI
landing pages redesign and rebrand
How can we change the website to be more understandable to its audience
Duration: 10 weeks
see real site
InaraAI
landing pages redesign and rebrand
How can we change the website to be more understandable to its audience
see real site
InaraAI
landing pages redesign and rebrand
How can we change the website to be more understandable to its audience
Duration: 10 weeks
see real site
InaraAI
landing pages redesign and rebrand
How can we change the website to be more understandable to its audience
see real site
InaraAI
landing pages redesign and rebrand
How can we change the website to be more understandable to its audience
Duration: 10 weeks
see real site
InaraAI
landing pages redesign and rebrand
How can we change the website to be more understandable to its audience
see real site
v1
too many words
When a parent is managing five different schedules, taking their kids to three different doctors, and has five seconds to understand your product… you’ve got to be clear about what you’re offering
parent recieves site
looks over it for 5 seconds
gets overwhelmed!
Goal
Rebuild it into something that makes sense
The user should be able to understand the product's function, use case, and why it’s appealing—all in five seconds or less.
The user should be able to understand the product's function, use case, and why it’s appealing—all in five seconds or less.
1
Real interviews. Lots.
While I have a lot of nonprofit experience, we took the time to interview over seven families to ensure we understood the next steps
While I have a lot of nonprofit experience, we took the time to interview over seven families to ensure we understood the next steps
Radha
"I want to be comforted by the website I'm looking at "
"I want to be comforted by the website I'm looking at "
Ira
"The site has to be so simple, the users already on your side."
2
a clear structure to information needs to exist
a clear structure to information needs to exist
Information not only needs to be categorized well, but have a structure that reinforces their decision as they go down the page
Information not only needs to be categorized well, but have a structure that reinforces their decision as they go down the page
3
document, understand and improve.
with each iteration, we would represent research in everything from empathy maps to target market presentations
with each iteration, we would represent research in everything from empathy maps to target market presentations
will use the sites social media to make a decision
60%
and keep making progress.
In a startup environment, theres no room to pause. If you're up against a wall, you find a different angle and keep going… until its done.
and keep making progress.
In a startup environment, theres no room to pause. If you're up against a wall, you find a different angle and keep going… until its done.
then do it again. 6 more times.
Since I was the project lead, I was also tasked with doing the same for the other landing pages on the site, including the 'Try,' 'Caregiver,' 'Providers,' and 'Health Plans' pages, along with their corresponding mobile versions.
see real site